What to Do Once You've Made That Movie by industry veterans film critic John Anderson and publicist Laura Kim needs to be absorbed long before a filmmaker makes their first or next movie. Filled with tips and do's & don'ts from more than 60 insiders and several hot filmmakers, there's a few things that became clear to me right off:
1) no single person harbors all the answers
2) the competition is fierce
3) quality films deserve a better shot than they're getting
4) never alienate NY Times Critic Manohla Dargis
(translation: know how each journalist works, how to approach them, and spell their name right)
5) cultivate link(s) to respected industry contact(s) who love your film
Chapter 1: Evaluating Your Film Is It Too Late Now?
"If God wanted us to sell ourselves, he wouldn't have given us agents, publicists, advisors, or evangelists. That's because no one is the best judge of their own work. That's why writers have editors, to tell us where we've gone wrong (and tell us, and tell us)."
Hmm. Now back to my novel writing!
P.S. Thanks to local SF publicist and industry veteran Karen Larsen for steering me to this gem of a book!
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